About Us

Nurtured Skincare · About Us

Welcome to our world of gentle, nature inspired products for overall wellness. Why rely on synthetic products for long term when nature provides us with so many healing, restorative, nourishing and rejuvenating ingredients? Proven traditionally and backed by science?

We are unlocking the published scientific evidence and incorporating these botanicals and oils for everyday use. It should not be what people think but what has been studied.

Our mission is simple: connect science and nature, develop products driven by evidence and offer to you nature's best to truly care for you.

Formulated by a Pharmacist

Formulated by a Pharmacist

Nurtured Skincare was founded by Dr. Efe Eworuke, a trained pharmacist with a PhD in Pharmaceutical Sciences. Dr. E uses her scientific expertise to interpret the published literature on the effectiveness and safety of botanicals and natural oils, with the goal of formulating natural alternatives to synthetic cosmetic products.

Every product is developed through comprehensive research on each ingredient, including its chemical characteristics, potential skin benefits, and the dose at which it has been studied for safety and effectiveness.

We ask important questions:

  • What purpose will this ingredient serve in the formula?
  • At what dose has it been studied?
  • Were any safety concerns reported?

Science guides our decisions. Trends do not.

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Science-backed selection of ingredients

Each ingredient is selected based on published scientific evidence for effectiveness and safety.

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Formulation Science

We study extraction methods, ingredient synergy and dermal absorption.

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Transparency

We explain why each ingredient is in our formula, transferring knowledge to our customers so that they can make informed decisions

Science & Transparency

Science & Transparency

Science-backed selection of ingredients

Each ingredient is selected based on published scientific evidence for effectiveness and safety.

Formulation Science

We study extraction methods, ingredient synergy and dermal absorption.

Transparency

We explain why each ingredient is in our formula, transferring knowledge to our customers so that they can make informed decisions

Visit our science page for more informationVisit our science page

Visit our science page for more informationVisit our science page

What Makes Us Different

What Makes Us Different

Many skincare brands focus on bold claims. We focus on thoughtful formulation.

What sets us apart is our commitment to developing products with purpose, guided by scientific consideration. Every ingredient is selected for a clear reason, and every formula is designed with intention.

Our approach is guided by:

  • Evidence-aware, science-led formulation
  • Purposeful use of botanical ingredients
  • Simple formulas with clear intent
  • Transparency around ingredient selection

What a brand chooses not to claim matters just as much as what it chooses to.

Science guides our decisions. Trends do not.

Our Promise

Our Promise

Honesty

Our promise is honesty, care, and intention.

Care

We will continue to create products that respect the skin and the people using them. We will stay thoughtful in our formulations and transparent in our approach.

Nurtured

Because skincare should feel safe.
It should feel calm.
And it should feel nurtured.